Whilst ‘hard numbers’ and ‘trends’ are sought after outcomes of research, information emerging from qualitative methodologies can at times be even more enlightening and desirable. Whether your goal is to generate hypotheses, generate survey questions, assess survey comprehension, uncover consumer motivations, investigate a target customer group, test advertising prior to launch or gauge consumer reactions to products or package designs, AMR will employ the most appropriate method to meet the objectives of the research. Our qualitative repertoire is extensive and includes the following:
Qualitative research in the UK is wholly conducted by AMR in English, whilst we have established relationships with other key agencies and moderators across Europe that carry out this type of research in other languages.
